Virtual HNA Sessions

Marketing Track

emotional marketing for hardscaping - kathy granger

January 25 - 4:00-5:00 PM EST/ January 26 - 1:00-2:00 PM EST

In such a busy and noisy world, how can you make sure your hardscapes company stands out? How do you connect with your customers in a way that will encourage them to act? The answer: Emotional Marketing. We need to learn to tap into a major component of the consumer's attention span and purchase decision - emotion. In this session, Kathy will explain what makes emotional marketing so powerful and how it can be leveraged to get your audience to notice, remember, share, and buy.