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Project Profiles

Project Profiles and Case Studies are needed!

These are essential marketing tools for growing paver demand that must begin with ICPI members. Without these stories, our industry competition is free to dominate the paver narrative among property owners and designers without our influence. The good news is, we can take that advantage for ourselves - benefiting all our members.

• PROJECT PROFILES are vital to communicating the benefits of pavers to end-users, both residential and non-residential. They tell short stories describing how projects went from idea to reality, creating excellent property owners’ project outcomes.

• CASE STUDIES are more comprehensive and technical examples, primarily for project designers and installers. These stories detail how noteworthy projects took shape, often involving special conditions and innovative solutions.

ICPI has the resources to develop and publish these stories, but that process must begin with members sharing the details of these projects with ICPI staff.

To help meet this challenge, the ICPI staff is ready to assist. Here’s all we need from you:

• TELL US about your noteworthy projects. Just share key details using the easy interview outline found on page 5 of the Project Story Guide. We will take it from there to develop a story for your review.